countdown to soft halloween is on! this year brings the spookiest and biggest collection yet. Come back Monday October 4th at 7:00 pm to shop all things halloween!

  • Hi, Nice to meet you!

  • Welcome to Soft Flirt

  • Tenderly made in London

Hi, Nice to meet you!

Welcome to Soft Flirt

Tenderly made in London

Featured Items

  • take care necklace
    Regular price
    $40.00
    Sale price
    $40.00
    Regular price
    Unit price
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  • crybaby earrings
    Regular price
    $35.00
    Sale price
    $35.00
    Regular price
    Unit price
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  • live laugh love - natural
    Regular price
    $30.00
    Sale price
    $30.00
    Regular price
    Unit price
    per 
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  • live laugh love tee- black
    Regular price
    $30.00
    Sale price
    $30.00
    Regular price
    Unit price
    per 
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  • live laugh love tote bag
    Regular price
    $15.00
    Sale price
    $15.00
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  • live laugh love sticker
    Regular price
    $3.00
    Sale price
    $3.00
    Regular price
    Unit price
    per 
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  • very soft trophy sticker
    Regular price
    $3.00
    Sale price
    $3.00
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    Unit price
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  • dream on tee - aqua sky variant
    Regular price
    $35.00
    Sale price
    $35.00
    Regular price
    Unit price
    per 
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  • dream on tee
    Regular price
    $35.00
    Sale price
    $35.00
    Regular price
    Unit price
    per 
    Sold out

you said it best - customer reviews ♥

Loyal repeat customer cannot get enough Soft Flirt clothing. I feel comfortable and pretty wearing everything she makes. You make London proud!

Melanie

I will (and have) bought everything that soft flirt makes. I’m not exaggerating, I own at least one of everything from this shop. The amount of care and hard work put into every item is evident. Just when I think she’s made the cutest thing ever, she makes another and I don’t want, I need. Also, if you’re lucky enough to meet her personally she is the sweetest sweetheart you could ever hope to know

Adriana

this sad flower is the biggest mood and we love it

Josie

super cute, timely, with lovely personal note and extra goodies. A++ every time!

Kandace

Such a perfect, simple design and such soft material. Love it!

Natalka

So happy with my purchase! The shirt is great quality and so beautifully printed :) Thank you Alayna! So happy I found your shop <3

Justine

is this my favourite sticker? Well duh! Soft flirt's products are of amazing quality and I love them so much!

Lilka

Truly, I will never stop living in this. If it were possible, I would never take it off. In the past, I thought that ordering screen printed items meant having to cut corners on the garment's feel, to allow the work to shine. NOT WITH SOFT FLIRT. The softest possible fabrics are used, and I have multiple pieces that have lasted months without showing any sign of diminished feel!

Amber

I’ve been in love with soft flirt for so many years and I’ve been able to get my hands on the majority of the cry baby creations. The love put into their work is gleaming from within her gorgeous pieces and I am more than happy that I was able to add these to the collection

Noa

Learn more about Soft Flirt in these blog posts