Hi there! It's nice to meet you.

Welcome to the world of Soft Flirt!

If you're new here let me tell you a little bit about the brand.

My name is Alayna Hryclik and Soft Flirt is my business baby. 

(that's me there, usually with less flower in my eyes) 

Soft Flirt is a home decor and lifestyle brand based in London Ontario. It is sewn and screen-printed apparel & home decor and small goods all created or designed by Alayna.

For a long time Soft Flirt designs were based solely around my handwriting and started with some classic soft words & sayings written in script on banners and tshirts. As my artistic style evolves so too does soft flirt, and now the brand is a reflection of my personal style as an artist, screen-printer, graphic designer and budding illustrator. 

All of the work is created in a couple studio spaces in London Ontario where I sew, screen-print or otherwise create art for all of you to enjoy! You can see some softness around the forest city in different spaces like the Spruce Moose booth in the Western Fair market, or covering the walls with a mural at the Neighbourhood Laundromat Cafe (see this blog post for more info!). 


Pictured above is my Home Studio where I sew & do most of the design work for soft flirt . Below is the screen-printing studio space I share with my pals at Rezonance printing give them a follow on Instagram www.instagram.com/rezonanceprinting 


If you're a local follow me on social media (@softflirt on all platforms) to see what I'm up to locally! I'm a big fan of our local small business & arts communities here in London, and always looking for new ways to bring more softness to the city. 

Thank you for stopping by! I hope you decide to stick around. 

Soft Flirt