Spring 2021 Lookbook
Florals? For Spring? Groundbreaking.
A spring collection fit for self care in the form of buying yourself all the flowers, road trips with friends, and cloudy skies ready to get you in the dreamiest moods.
Rachel Long is a dreamboat and collaborating with her on this photoshoot surpassed all my wildest -floral filled- expectations.
Follow her on instagram here: @rachlong
Our amazing models Jess, Jenn, Mikaila & Bethany came out to have a good time & hang out with a pile of flowers, and were incredibly good sports when faced with my art direction of "hey so can we shove some flower stems down your pants? alternatively can I dangle some blooms in front of your face? great thank you".
The results set the mood for a spring collection that is incredibly tender & such a vibe.
I'm really proud of this collection, the tees, crewneck & bandana design have been a labour of love to get me through a pretty miserable winter (I know you're all right there with me).
Here's Hopin for beautiful days ahead with happiness on the horizon.